Events – Creative and Experiential



International showcase events

2 - Grand Prix Party, Silverstone

Grand Prix Party, Silverstone

Dan Magness Completes the freestyle football 24 hours World Record attempt.

Dan Magness Completes the freestyle football 24 hours World Record attempt

4 - Yamaha Challenge, Programme Development

Yamaha Challenge, Programme Development


Hero - European launch of Gran Turismo 5, MadridCreative and experiential

HPS Jardine creates and manages a wide range of events across the globe including everything from small media events to major international launches; media football matches to big city-centre tournaments and intimate driving experiences to major branded adventure expeditions.


When the giant Mahindra Group became the first Indian manufacturer to enter the world of MotoGP, we were chosen to launch their new bike to the international media.


Other examples of our track record in events includes hosting 200 international media guests at Silverstone for a stunning track event to celebrate 15 years of Gran Turismo. We also played an integral role in the international launch of PlayStation’s flagship Gran Turismo 6 game in the spectacular setting of Ronda, Spain. For BMW Motorrad we have successfully managed events for journalists and celebrities to put the latest bikes through their paces in venues ranging from South Wales to South Africa.


Our experience even extends to the world of the supernatural with a highly-targeted launch of the Ghostbusters game for PlayStation, which saw journalists accompany a ghost hunter to a well-known haunted venue in the famous ambulance from the Hollywood movie. Who ya gonna call? HPS Jardine.