HPS Jardine | Digital Strategy

car vlogging and YouTube: the demise of influencers

19 Oct 2017, Posted by Holly Hammond in digital, Digital Strategy, Social Media

What began as a venture capital funded technology start-up in 2005, is now home to many YouTube stars who call the online video-sharing website their ‘office’. Questions that were once answered by Google are now answered in beautiful crisp 4K by a YouTuber most likely from southern California sporting a man…

Racing Ahead in Social Media

17 Jul 2017, Posted by Glen Gibson in Automotive, digital, Digital Strategy, F1, General, MotoGP, Motor Sport, Motorcycles, Social Media

With people now picking out more and more of their programming in bespoke ways (Netflix, Youtube RED, Amazon Prime Video), gaining casual and new viewers is becoming increasingly difficult on traditional TV. This is a problem shared by many sports and is certainly something we…

Pros and cons of Snapchat in a digital strategy

28 Mar 2017, Posted by Glen Gibson in Digital Strategy, Social Media

It’s no secret, every man and his dog is on Snapchat these days. With celebrities around the world using it as the main platform to grow their profile, communicate with fans and give a glimpse into their day-to-day lives, does it have a place in…

Digital Strategy

car vlogging and YouTube: the demise of influencers

Racing Ahead in Social Media

Pros and cons of Snapchat in a digital strategy

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