HPS Jardine to help blur virtual and reality at 2015 Goodwood Festival of Speed25 Jun 2015, Posted by Automotive, Gaming in
HPS Jardine will once again be at the heart of the largest motoring show of its kind in the world this year, overseeing the Gran Turismo®6 activation for client Sony Computer Entertainment UK at the 2015 Goodwood Festival of Speed from Thursday 25th June to Sunday 29th June.
For those who don’t know, Gran Turismo® is a racing video game series exclusively for PlayStation® which first hit the world’s shelves in December 1997. The game series is developed by Polyphony Digital Inc (PDI), an in-house video game development studio of Sony Computer Entertainment. Six primary game releases (there are a handful of prologue releases in addition) and 18 years later, Gran Turismo has seen sales in excess of a staggering 70 million units which makes it the best-selling video game franchise in PlayStation’s history!
Onto the Festival of Speed – the latest instalment, Gran Turismo 6, is the only video game to feature the Goodwood Hillclimb, the iconic track which is the centre piece of the weekend and where a range of historic, modern and world-famous sportscars, bikes, and racing cars ascend across the weekend.
Thanks to HPS Jardine’s close collaboration with Goodwood and leading automotive manufacturers, a total of 21 PlayStation®3 ‘race pods’ will be located at the event, giving the 180,000 plus crowd the chance to channel their inner speed demon and take to the Hillclimb themselves. One of the locations a simulator will be hosted is the exclusive Drivers’ Lounge, where some of the leading names in the world of motorsport congregate before their real drive up the Hillclimb. Last year, the legendary Sir Chris Hoy had a go on Gran Turismo 6, so who will we bump into this year?!
HPS Jardine will be overseeing the successful operation of these ‘race pods’ as well as managing the media schedule for Kazunori Yamauchi, Gran Turismo’s creator and president of PDI. Yamauchi is respected throughout the automotive industry and with his appearances in the UK incredibly few and far between, media interest is bound to be high. He’s a massive adrenaline seeker too, so expect to see him flying up the real Hillclimb in a fast car or two!