HPS Jardine pushes the start button on a third season of PlayStation Schools’ Cup06 Nov 2015, Posted by Events, Football, Gaming in
PlayStation and the English Schools’ FA made it a hat-trick this season as the pair’s grassroots football partnership, the PlayStation Schools’ Cup, rolled into a third season.
The campaign has now engaged over 2,000 schools and given more than 150,000 children the chance to experience the pride of representing their school in national football competitions.
The PlayStation Schools’ Cup is bigger than ever in the 2015/16 season, and encompasses 20 national boys’ and girls’ tournaments from Under 12 to Under 15 age categories. With knockout rounds scheduled from September to March, the season then culminates in a multiple day Festival in May where numerous finals are hosted at a professional football stadium.
HPS Jardine is the lead agency on the project, managing a series of ten ‘Tie of the Round’ activation events and a comprehensive media programme which spans national and regional outlets. So far a total of four ‘Tie of the Round’ events have been hosted in 2015/16, enlisting the support of four high-profile Premier League ambassadors:
• Juan Mata (Manchester United)
• Phil Jagielka (Everton)
• Dele Alli (Tottenham)
• Nathaniel Clyne (Liverpool)
These events are hosted at schools across the country, with the aim to showcase PlayStation’s support of grassroots sport and to create an unforgettable day for all involved. PlayStation also set up a ‘Matchday Gaming Hub’ in the school where pupils get the chance to play on the latest PlayStation titles as a reward mechanic for pupils doing well in class.
The day is themed around the PlayStation Schools’ Cup fixture taking place that day, with the Premier League player supporting a number of activities including a pupil Q&A, a warm-up with the school team, signing sessions and media interviews.
These Premier League player interviews have already generated over 40 national broadcast, print and online features this season with the players selected providing huge media appeal, while becoming a driving force for recruiting more schools to the competition.