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12 May 2014, Posted by Glen Gibson in Automotive, Events, Motor Sport

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He’s an eleven-time world and six-time Olympic cycling champion – but now Sir Chris Hoy will take on a remarkable new sporting challenge. This time on four wheels.

Chris_Hoy_Nissan_BritishGT-04Nissan, the Official Automotive Partner of the British Olympic Association (BOA) and British Paralympic Associations (BPA), recently signed Hoy as a Brand Ambassador on the Road to Rio 2016.

But the relationship will work both ways as Nissan will put Hoy through its advanced Driver Development Programme – currently enjoyed by the winners of the Nissan PlayStation GT Academy competition – fast-tracking his evolution into top-level motorsport.

Sir Chris Hoy - Nissan British GTTo announce the new partnership to the UK media, Nissan Motor GB enlisted the help of HPS Jardine to manage a media event at its Innovation Station brand space at London’s O2. The result was an excellent media turnout to a successful event that created coverage in over 80 UK media outlets with a combined potential reach of over 112 million.

The story ran across a number of BBC and other broadcast channels as well as in the majority of national newspapers.


Sir Chris Hoy - Nissan British GTHoy is competing in a Nissan GT-R NISMO GT3 car in this year’s British GT Championship. The ultimate goal of the programme will be to get Sir Chris back on the podium and progress to competing with Nissan in 2016 at the Le Mans 24 Hours – the world’s most famous endurance race.



Hoy explained:

“Nissan is already a huge contributor to the British economy with its investment in manufacturing, technology and design – now it is also investing in British sporting success via the Team GB and ParalympicsGB programmes. It’s fantastic for me to be working with Nissan GB on this. “When we sat down to discuss the relationship, we talked about how we could make things a two-way street. When I learned what had been achieved through Nissan’s Driver Development Programme I was keen to take my enthusiasm for motorsport to the next level. This won’t be easy – but I could not turn down the chance to give it a go. My ultimate ambition is to race at Le Mans. That is the dream, but I’m taking this one step at a time.”












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“This makes perfect sense to us,” said Nissan’s Director of Global Motorsport, Darren Cox. “The Le Mans 24 Hours is the Olympics of motorsport so who better to take on an epic challenge such as this.”